Starting a Mom Blog: A Guide to Making Money Online

So you’re thinking about starting a mom blog. That’s fantastic. You might want to make a bit of money on the side, or you’ve got some killer advice to share with fellow moms. Maybe you just want to try something new. Either way, starting a mom blog is an excellent choice because, you’ve probably already seen this for yourself, other moms have tremendous buying power. Plus, the demand for helpful advice and insightful information relating to all things mom is enormous. Let’s take a look at what it takes to do it well, how to create truly helpful, SEO-friendly content that gets readers clicking. Because the better your content is, the more moms will be clicking through to your site to learn about child development, home organization tips, potty training hacks, DIY home projects, recipes, personal finance tricks… you get the idea.

Why Moms Start Blogs

Let me guess – you’ve already spent countless hours on mom blogs yourself. There’s something deeply comforting about finding moms who’ve experienced the same challenges as you, who totally get what it takes to get a newborn to stop screaming; how tough it can be to make money from home while your little one is exploring their lungs; what it actually takes to cook a tasty, easy dinner that everyone will love. And did I mention make money?

Because one of the major reasons moms choose to take on this type of project is that they get to earn money blogging. For some moms that’s just earning an extra $50 to spend at Target, and that’s cool – every bit helps. However, if you really want to do well with your new site, you should aim higher than making just enough to keep yourself stocked up on lattes. Some mom bloggers choose to start small, writing as a side hustle when their children are taking naps. Although that works, I want you to realize that you can quickly build this type of activity into a highly successful business. Mom Beach blogger Becky Beach is earning around $5,000 per month from her site. Chelsea Lords, from Chelsea’s Messy Apron, did incredibly well, making an impressive $40,000 in her first year. I’ve even met moms who have made so much money they have retired their husbands. As you can see, the potential is truly incredible.

There’s something even more compelling about starting a mom blog though – it helps to create an incredible sense of community with fellow moms. Moms advice is one of those areas that just naturally leans into community building, probably because parenting is so darn difficult.

And a recent study found that over 80% of new moms felt lonelier and got to see their friends much less once their child came along. Building an engaged online community helps everyone involved to feel seen, supported, understood, and encouraged as they move through this wonderful – however grueling and lonely. –  time of raising their children. It even gets you the validation we all crave, probably because so much of raising a family happens at home away from public recognition and professional acknowledgment.

Starting a Mom Blog For Profit in 10 Steps

Step # 1: Niche Down

Okay. I want you to pause for a second and think about this – one research group estimated back in 2017 that a mind-boggling 4.2 million moms had already started their blogs. And that number has only gotten larger since. So the first thing to do is to find your own particular corner in the wider market – this is called “niching down”. You’re basically choosing a small and highly targeted sub-set of that wider market.

You want moms to think of you as their one-stop expert on everything relating to that topic, which means you should only choose topics that genuinely fascinate you. Think back to something that you are really passionate about – that you love to read, to think, to dream about, but that is also genuinely useful to other people. Perhaps you have killer parenting advice based on the methods you’ve used on your own children. If food is more your thing, you might want to start a recipe blog. Whatever it is that drives you, don’t choose your topic casually. You’ll need this fascination and obsession down the line – trust me. – to get through the tricky bits.

Step # 2: Find Your Blogging Platform

The most powerful tool in your belt when you start building your blog is your blogging platform. This is where you write your blog posts, edit them, polish, shine, perfect – you name it. And more importantly it lets you launch your blog into the world where millions of moms can learn about potty training, child development, cleaning tips, financial tips, work tips, and – my favorite – time-saving hacks. Without your platform, your site will stay as an unrealized thought.

Lots of moms might want to go the free route and set up their blog with a free platform like Blogger or even Medium, which might work as an easy way to dabble in blog writing, to experiment, to test. However, I strongly encourage you to think ahead – once your blog starts generating traffic you want to start earning money.

Free platforms just don’t give you that type of flexibility and can massively restrict your long-term growth, for instance lots of free platforms have severe restrictions or flat-out prevent you from doing things like embedding adverts, promoting affiliate links, creating a signup form for your newsletter, selling downloadable digital products, customizing the look of your site, and creating your own, professional .com domain. WordPress.org doesn’t – and it’s the reason we think this platform is an ideal solution.

Step # 3: Choose Your Domain Name

The thing you type into the address bar when browsing – like http://randydirillosblog.com – that’s called your domain name. And since people have been registering their own, catchy .com’s for over three decades, it can be a bit of a head-scratcher when it comes to thinking of a new one that represents your mom blog and has those coveted keywords. Lots of new moms might also want to make things simple by just using their name for the domain name. Which would totally make sense if you already have a following from another platform – if you already have an established audience from Instagram, YouTube, or TikTok.

But that won’t give readers clues about what your new blog offers – especially not all those SEO search engine algorithms that look at those words to decide where your blog should appear in Google rankings. This is your chance to be wildly imaginative and tap into what made other mommy blogs so interesting. What we are really talking about is this: Think back to why you spend hours clicking through these pages yourself. They made you feel seen, they were genuinely helpful and they used catchy, funny phrases to grab your attention. Aim to create the same feeling. You’ll definitely want your domain name to contain relevant keywords and – a good start – give you tons of freedom when creating blog post titles that also target commercial search terms that moms are using all the time to do things like look for recipes, find products for their home, and of course save time.

Step # 4: Choose Your Web Hosting Provider

So what’s web hosting and why is it important to get it right? This can be one of the trickiest aspects of getting a site live. Because if you’ve never dabbled with code or online marketing, it can all feel kind of obscure.

But if your goal is making a money-making mom blog you will need a solid web hosting service. You’ve probably heard moms discussing their woes when they choose cheap, untrustworthy hosting services and discover after they spend months and months creating compelling blog content that suddenly their website has vanished without a trace – taking down all their articles, photos, sign-up form, and – the hardest – their blog income as well. Trust me, these are things I have experienced firsthand myself. You don’t want to risk the same fate for your site.

Because web hosting is where the technical, nuts and bolts files are housed. It’s what makes all that content and those pictures available online where anyone, even dads., can browse through what makes your blog unique. The host provider should make it simple to install WordPress with easy setup instructions as well.

Step # 5: Choose Your WordPress Theme

If the technical aspects of setting up hosting for your website seemed kind of boring and detached, then this is where the fun comes in. Because the next step when launching a blog is making your mom blog look awesome. In WordPress you can get it done easily with WordPress blog themes.

They work by putting everything into neatly organized categories and pages. The themes ensure your latest blog content is featured and easy for readers and robots to find, because when they love how quickly they are able to locate something like your best-ever advice, a new cleaning recipe, your favorite money-saving strategy, the ideal way to cook a chicken they love – anything and everything that will get your mom blog income higher – the chances of Google sharing your pages are much higher too. When they love your content – the readers and those algorithms – they tell Google by going further into the page.

The more engaged and active readers are, the better your chance for those SEO keywords will reach top search engine ranking lists, although remember these can shift around for weeks and weeks before stabilizing on that first coveted Google page. And you can make a new one with each blog post – but for now the theme itself needs to fit who you are and what your mom blog is all about. Does that mean going full kiddy or super cutesy with lots of girly elements? That’s really up to you.

Step # 6: Make A Beautiful Logo and a Branded Colour Palette

I’ll get right to it – lots of people choose to stick with the theme’s stock colors, they leave their logos looking the same. Because honestly who really has that type of creative brain? Especially with little kids tearing around and that “always-on” exhaustion that doesn’t even stop during naptime.

The trick though, and you know I am a massive proponent of marketing tips like these, is to stand out from that teeming mass of other blogs. Use bright, unusual colours in your color palette and have your logo looking as enticing as a professionally designed business site, which, for some bloggers who start out just as a time-filling hobby becomes a full-fledged job.

Step # 7: Set Up Your Blog Landing Pages

These pages on your blog, they work by giving important, highly digestible and useful information on what to do or find. The mom-blog niches have several examples like how to start potty training a child. If that wasn’t important enough, you will need to have great ones so that your brand stands out to mommies looking for something as specific as, for instance, work from home tips so they are able to have extra income coming in. These days people do more than just look at blogs.

You’ll learn about:

• The author’s background
• Their authority and experience
• How they make money from the site

The content must show your authority, expertise, experience and trustworthiness.

The pages you set up need to really answer questions in as direct a way as possible and should always avoid confusing or rambling and too much self-promotion. Remember, your objective when writing this content is always to put those moms – your blog audience. – at ease and give the sense you totally understand their anxieties. The more at ease and cared-for those new mom bloggers feel, the more time they’ll spend on those landing pages. These can look like guides for each step that’ll explain concepts quickly and make use of helpful tables to really get the meaning home. But what landing pages will make starting a mom blog successful? Let’s take a look.

Homepage

I think of the homepage as kind of like walking into someone’s house or checking out the inside of a restaurant, maybe an online business that sells physical goods, maybe even a big money corporation or anything like that. And that first impression – it sets the vibe and tells you if you want to stay. You only get to do this once though, so don’t leave the design and the wording to the theme’s standard look. I’ve visited websites in my decade as a blog content consultant, for big names you’ve probably even browsed through yourself, where they didn’t put the effort into designing their homepage. This causes many new mommy blogs to have poor SEO.

Their bounce rate is high. This happens when the moms are expecting helpful guidance and discover the content just doesn’t offer what the search result was implying. Make yours look good. For starting a mom blog your landing pages might answer, for instance, how much you are able to earn per post. If you know your blog niche is child development you will include titles for recent posts or your favorite products. And for blog post examples always start with a question and make your keywords prominent. And of course you’ll add those money-making calls-to-action. We’ll get to that part in a bit. 

About Us Page

I see lots of mommy blogs use this type of landing page poorly – because they didn’t plan. It’s actually a chance for starting a mom blog in a relatable way. You’ll tell a real-life story in a first-person perspective to share a bit about yourself – perhaps include some of those photos we discussed earlier. But although the landing page name implies an overall site vibe you need to focus on putting moms’ anxieties at ease about who you actually are.

Contact Page

If the About Us landing page introduces a mommy to the personality behind the content this is where the connection really happens, as you use more of that personality from the earlier section to give a clear way for others to communicate directly with you.

Privacy Policy Page

This page is probably one of the boring, nobody really reads it unless they are looking for a reason not to stay parts of those money-making mom blog niches. And while you can make it look exciting like the About page or Homepage don’t make this too visually overwhelming. Nobody really enjoys spending an hour clicking through those never-ending Privacy pages, but – more to the point – lots of bloggers will feel a little nervous about this whole giving information aspect. Because what really does “privacy policy” mean in the blogging world?

I find lots of bloggers aren’t really sure, so I’m giving a little advice on it to help make those new mom blog landing pages succeed. Google sees sites as better, from an SEO viewpoint, when they make sure moms know exactly what’s being done with that stuff they add on their sign-up form. Maybe you’re using those cookies, maybe something a bit more direct or anything. But for now just tell them.

Step # 8: Plan and Write Your First Blog Posts

The moment of truth is here, after setting up hosting and choosing that all important domain name – the actual writing begins. This might seem obvious to new mom bloggers but it’s an element that causes lots of sites to fail miserably, because, they hadn’t researched and tested.

I’ve heard moms express how discouraged they feel after pouring their time and energy into articles and discover, weeks later, they still haven’t gotten a single share – even after setting up social media for promotion.

There’s even a sad term in the blogging business world that everyone tries to avoid at all costs: ghost blogs. It describes sites where everything looks polished and perfect to the unsuspecting mommy searching for useful advice, and yet when you delve a little deeper those blog examples don’t get updated any longer, and usually you find those social media icons just lead nowhere because everything was linked incorrectly from the hosting page set up. To ensure you never become that spooky, haunted page in those moms blog niches it’s vitally important to take the correct measures to succeed.

Using Keywords Correctly for Mom Blogs

The solution, and this comes from spending eleven years as a mom-blog business and website consultant – and honestly nobody else really understands it at this level. – is simple: keyword research. Because those little phrases those moms use every day to search for helpful content like a recipe for delicious banana bread – or tips to improve sleep times, home management tricks, how to find childcare for those essential work-from-home income boosts… all that and more.

You can use to choose those keywords that bring new mommy blogs the type of results they love. For starting a mom blog they work by encouraging clicks. The keywords encourage those robot crawler things to notice the mom blogs contain phrases people are already searching. It’s like having magic glasses that suddenly let those mom-blog articles be viewed by Google’s SEO search engine algorithms – who determine if that site really will answer questions correctly.

Use this table to inform keyword choices:

Mom Blog Article Example Titles

• 5 Easy and Time-Saving Potty Training Seats
• Which Detangling Brushes Work For Eczema?
• Top 3 Baby Wraps Moms Highly Recommend
• Eczema Shampoos Your Toddler Will Love

Step # 9: Promote Your Blog and Your Blog Posts

The success of those mommy blogs in my decade-plus of content building has never just happened overnight, unless a huge name – perhaps Oprah, Beyoncé or one of those people is talking about the new project. Starting a mom blog can be like raising a family – a slow journey that you get to savor every step of the way.

There’s no secret formula either. Those viral blogs just appear magically. However, you can still get it done by focusing your promotion methods into achievable steps. Let’s see some promotional approaches.

Sharing Articles With Your Network

I’m always encouraging mommies, especially if starting a mom blog to leverage what is often ignored: those family groups you might already be spending an hour on each day anyway. Facebook groups, Instagram pages, maybe even a Reddit account. These have built-in audiences who love those relatable first-person tales.

Create an Enticing Email List

You’ve probably heard seasoned mommy bloggers talk about the one element they wish they’d realized at the start – the almighty email list. When those stay at home mommies who have signed up for their email address and get a friendly email informing them there’s a new blog post talking about anything from recipes to financial planning – all that valuable information. The reader doesn’t just glance – they go further into those landing pages.

Then, because those robots like those readers taking their time on each section the blogger’s website gains points and jumps ahead of less enticing or boring blogs.

Step # 10: Turn Starting a Mom Blog Into Making Money

Okay, for now lets assume the time management tricks worked, the babysitter didn’t suddenly go silent with that text thing and that exhaustion we all get from sleep training actually did wear off just enough – because this step really puts it into focus.

This entire effort with starting a mom blog has always had the same exciting objective: Make money.

Lots of blogs offer a completely free service. However, those success stories you’ve probably come across in the past, well they work by cleverly setting things up as a money-making site. As of 2020, the mom blogging and influencer marketing business world was valued at over 10 BILLION dollars per year.

To really excel and make yourself an exciting part of the mix you’ll need solid monetization tips. These involve implementing those strategies to take those hours and hours spent learning about creating engaging blog content with relevant keywords, that painstaking selection process for choosing that .com domain, designing and setting up enticing landing pages – everything that sets your site apart. Then transform that hard work into income-generating content.

Mom Blog Money Making Approaches

While free services like the blog post content you provide to your network, that essential email list signup form and – when it fits into starting a mom blog that resonates with your audience – YouTube or podcast account is critical, they’ll eventually only really bring small change compared to the big-time pay-days I help to create. As a mom blog consultant and writer it’s a secret recipe I have that puts me ahead of those others you’ve likely hired and were then completely underwhelmed by. I’m going to let you in on how it gets done. But, I always suggest not trying all of these options immediately, because, the setup takes lots of patience.

Affiliate Marketing

Smaller mom bloggers who are writing as a time mom or home money-making project usually don’t immediately start out selling adverts or doing those expensive sponsored blog content posts we will be seeing in just a bit.

However, they can make as much as $275 per article just by suggesting their favorite product in their new blog. I have personally heard stay at home mommy blogger’s exclaim their blog income went from virtually nothing each month to over $1,000 a week, which if you do the math equals over $4,000 per month. And those top mom blogs with massive email lists – they bring even more – sometimes those brands pay them a mind-boggling $5,000 just to review one item, especially those new kid’s toys everyone wants to buy. What happens is this: you share an affiliate link with each recommendation.

Then every time someone clicks that affiliate link in, for example, the footer or a social media share, those cookies record the transaction. Then you get a little cut of the profit each month – which works as extra home money income or perhaps can buy a bunch more kid’s toys. Affiliate marketing works as a perfect first money making step because, it takes no marketing budget. Your website content works for you 24/7.

Selling Adverts on Your Site

One of the easier approaches to earn money from your hard work involves the same system those massive, huge money companies you’ve seen plastered all over your TV rely on – selling ad space. They make big money selling commercials on prime-time TV when all the new moms are binge watching. Ad space on your blog, as with those YouTube ads everyone loves, work pretty much the same way, those logos or video previews you might be familiar with bring new moms, usually stay at home or the more distracted ones, the opportunity to click. This works for everyone.

Because for a lot of brands trying to get their latest children’s toys noticed this system allows them to spend just a tiny amount compared to the more expensive YouTube, TikTok or even those TV adverts everyone’s now fast-forwarding. If starting a mom blog is the business objective then selling advertising is almost as easy – it brings money in even while you’re watching the new “Squid Game”. This option can either be through those networks you’ve already noticed cropping up more in those boring privacy landing pages – which works well – but you don’t earn much.

I personally make an additional $3,500 each month through selling my own ad space. Which for a time-consuming project is quite a reasonable addition and might even get me close to $15,000 each month. It’s just much harder work.

Selling Products

A more engaging money making opportunity involves selling something completely related to what starting a mom blog means to you – maybe even create your own brand. A blog offering services is a good example because, these types of companies make big money providing something specialized and niche, like the blog and marketing tips that you’ve noticed appear often when clicking on a Facebook business group.

Other mom bloggers I’ve met will set up a digital download and marketing build for useful templates that they offer through social media as well as through their email list build – this is called “selling printables”.

Mom blog Suzi Whitford earned over $4,000 in just under three months with hers using an incredibly clever recipe-themed eBook she set up for $17.99 to keep her mom blog income higher during her busiest time of year.

FAQs About Starting a Mom Blog

Do mommy bloggers make money?

Many mom bloggers are able to supplement their income with money they earn from their blog. This can include earning money from affiliate programs, selling digital products like printables or courses or coaching, accepting payments for sponsored posts, or creating paid memberships.

How to start blogging as a mom?

Moms start blogs by focusing on a topic they know really well and care deeply about – for starting a mom blog this might be everything relating to the methods they’ve successfully used on their children, but it might involve creating blog content around, perhaps, cleaning or parenting strategies.

How to start a mom blog for free?

Moms that are dabbling in their writing or seeing this as more of a journal or family newsletter will use a free blogging platform, though as they develop a stronger social media build, marketing methods, email list sign up – all those elements that attract a strong following. They usually start thinking about how to really turn starting a mom blog into income.

What do mommy bloggers do?

Mommy blogs will feature those posts those mamas read as genuinely interesting. But I find the most successful examples will not just write as a way to connect and provide advice to their network.

Mom bloggers create monetization tips for their blog posts by promoting their own items, and suggesting others to buy by sharing those carefully worded affiliate links you already know make mom bloggers the types of revenue you might even be thinking of for starting a mom blog.

Conclusion

Starting a mom blog involves so much more than picking an enticing website name or creating those essential landing pages with useful advice. And I’ll get to the heart of what you need to succeed – you should aim high, expect huge traffic and start brainstorming ideas as though you’re the next top money-making mom.

You’ve already taken the biggest step though. You’re taking your mom blog dreams seriously. Now it’s just about making those ideas you might already be day-dreaming about during those fleeting moments of time away from kid’s demands a concrete, step-by-step approach that doesn’t cost a fortune.

Title: Starting a Mom Blog: How to Become a Profitable Mom Blogger